Speed, Flexibility, Engagement, and Efficiency Advance Your Business
TAGS: digital wayfinding | interactive displays | menu boards
The world has gone digital - mostly. Quite a few holdouts remain firmly rooted in the printed world though, and among those is the world of signage. If anyone remembers the old 1970 hit song Signs by the Five Man Electrical Band, they are of course, all around us. “Sign, sign, everywhere a sign, blockin' out the scenery, breakin’ my mind, do this, don’t do that, can’t you read the sign?”
Signage serves many purposes. They guide us on the road; they display prices for good and services; they show us what's on the menu at a restaurant, and also - as the song reminds us - tell us what to do and what not to do. By and large, most signage is still static. You print one or paint one, or however it happens to be done, and the information on it can't be changed. In today's information-centric digital world, why are static signs still used?
Of course, we understand there are cost, physical, and management reasons why all signs are not digital, in the same way, that there is still a place for paper and pen in today's world. But we also think that many businesses and organizations are not taking advantage of today's technology to innovate with digital signage.
In this blog, we'd like to focus on some advantages of using digital signage displays in your Dallas business that you may not have realized. And if we spark a new idea that you can use, we’d love to help you bring it to fruition.
Touchscreen Monitors Are Naturally Intuitive for Interactive Applications
TAGS: Business Collaboration | Collaborative Learning | Digital Signage | Digital Wayfinding | Interactive Display
Of course, we love touchscreens. We spend a good part of our day on them on smartphones and tablets. And touchscreens are seemingly also invading our car infotainment systems too because we are so used to using them in other contexts. Just about everyone has something with a touchscreen – a smartphone, tablet, or other devices, and in many school districts in Texas, kids are getting iPads and tablets as early as the third grade. Even for older people not well-steeped in technology, a well-designed touch interface can be easy to figure out.
In the past, we've discussed the benefits of touchscreen monitors and interfaces for business collaboration. While there are clear benefits for business applications, there are other interactive applications where you want the user to have zero learning curve.
This month, we’d like to recap why touchscreen monitors are excellent for interactive applications in Dallas and some different solutions where you can employ them.
The Modern Way to Navigate Anywhere
TAGS: Digital Signage | Digital Wayfinding | Interactive Display
Have you ever driven into the University of Texas at Dallas, parked, and had no idea how to get to a building? Have you ever gotten frustrated looking for the restaurant at Richardson’s City Line where you were supposed to meet your friend for lunch 10 minutes ago?
While we have our smartphones with mapping apps to help us navigate to places, navigating at large places – like college campuses, retail malls and shopping centers, and airports, stadiums and entertainment venues – is often not that easy. But there is technology today that can change all that. Rather than just using static signage, today’s commercial audio video systems let venues simplify navigation – making it interactive, engaging, and offering commercial possibilities too.
This new technology is called Digital Wayfinding. It’s really applications that put together a variety of available tech to make navigation easier – touchscreen displays, video, audio, and Internet-connected software – to augment or supplant simple paper maps and confusing signage.
Let’s explore some of the benefits of applying digital wayfinding applications to commercial audio-video systems here in Richardson.