The world has gone digital - mostly. Quite a few holdouts remain firmly rooted in the printed world though, and among those is the world of signage. If anyone remembers the old 1970 hit song Signs by the Five Man Electrical Band, they are of course, all around us. “Sign, sign, everywhere a sign, blockin' out the scenery, breakin’ my mind, do this, don’t do that, can’t you read the sign?”

Signage serves many purposes. They guide us on the road; they display prices for good and services; they show us what's on the menu at a restaurant, and also - as the song reminds us - tell us what to do and what not to do. By and large, most signage is still static. You print one or paint one, or however it happens to be done, and the information on it can't be changed. In today's information-centric digital world, why are static signs still used?

Of course, we understand there are cost, physical, and management reasons why all signs are not digital, in the same way, that there is still a place for paper and pen in today's world. But we also think that many businesses and organizations are not taking advantage of today's technology to innovate with digital signage.

In this blog, we'd like to focus on some advantages of using digital signage displays in your Dallas business that you may not have realized. And if we spark a new idea that you can use, we’d love to help you bring it to fruition.

Keeping a workforce engaged, happy, and productive is perhaps the most critical challenge in business.  Many companies say that their best assets are their people, and in reality, it does come down to that.  Any company in any industry with unhappy and unmotivated personnel is going to underperform, no matter how strong its other assets are.  

Of course, it takes many things to keep employees engaged.  Providing meaningful work, realistic objectives, a suitable physical environment, pay, benefits, recognition, and a host of other factors all play into motivation.  Effective communication, as it is in so many endeavors, is also a critical factor. 

We’ve written before about innovative ways to make digital signage displays work for your Dallas organization or business. While the general cost of the technology like flat panel displays continues to decrease, digital signage is still a significant investment in equipment, installation, and the effort involved to use it effectively.

You want that investment to pay dividends for you over an extended period. There are many usages for digital signage, from the relatively simple to the complex. A solid plan for how to best leverage the technology is a must.

Let’s discuss three significant considerations to keep in mind to ensure that your digital signage investment works for you over the long term.