What is Digital Wayfinding?

Have you ever driven into the University of Texas at Dallas, parked, and had no idea how to get to a building? Have you ever gotten frustrated looking for the restaurant at Richardson’s City Line where you were supposed to meet your friend for lunch 10 minutes ago?

While we have our smartphones with mapping apps to help us navigate to places, navigating at large places – like college campuses, retail malls and shopping centers, and airports, stadiums and entertainment venues – is often not that easy. But there is technology today that can change all that. Rather than just using static signage, today’s commercial audio video systems let venues simplify navigation – making it interactive, engaging, and offering commercial possibilities too.

This new technology is called Digital Wayfinding. It’s really applications that put together a variety of available tech to make navigation easier – touchscreen displays, video, audio, and Internet-connected software – to augment or supplant simple paper maps and confusing signage.

Let’s explore some of the benefits of applying digital wayfinding applications to commercial audio-video systems here in Richardson.